Successful Online Presence/Branding

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The new model for a successful path in developing your online brand: Being good at what you do and using it to help others wins every time. Build your online presence to let people know how much you can help them. With the continual development of online resources business are finding that through social networking and social media, being honest and continually working to raise standards is … [Read more...]

Listen – Effective Use of Your Social Media Presence

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This is somewhat of a follow up to my last post. Social media is something all businesses, entrepreneurs and anyone looking to build their online presence and branding. The statistics of how much activity these social platforms (Facebook, Twitter, LinkedIn) generate minute to minute in undeniable. If you're not using these networks, Start Now! It may take a while for you to figure out the best … [Read more...]

Get In The Conversation… Current Trends in Online Branding

social-media-and-blogging

Back in the day, savvy business owners would have a website built for their company. Maybe at best it would provide a wonderful, effective presentation of the business' information, or maybe it even had a shopping cart so the company could sell their wares online. Pretty cool. As with everything else these days, things are changing, including web design, web marketing and online branding. To … [Read more...]

Me? A Movie Star? I Don’t Think So!

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This is a followup to my last post about using video on your website to help your online business. If you haven't read that post yet, click here. So maybe you're a little reluctant to step in front of the video camera. That's okay, take a breath, there are other options. Use Static Images There are a handful of free or inexpensive video editing software packages you can use on your Mac or … [Read more...]

Using Video On Your Website to Promote Your Business Online

using-video-on-your-website

Does anyone read anything anymore!?? Well, yes, (that's why blogging continues to be so popular) but a fantastic way to dynamically reach your potential customers, clients and business contacts is through online video. Video catches the viewer's attention Video can help you with search engines Video can add more of an authoritative feel to your site Grab Their Attention! Back to … [Read more...]

A Fireman and a Penguin walk into a bar… Inspire and Entertain

inspire-and-entertain

When talking with my clients about ways they can improve the presence of their website, I promote blogging and social media. Many of my clients are very new to blogging and I often get the question, "What do I write about?" As I've mentioned in previous posts.... Write about what you know Don't try to sell anything Use a personal approach Keep it short (you don't have to write the … [Read more...]

Is Social Media a Fad? No!

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Facebook is now ahead of Google for weekly traffic in the United States. Social media has now overtaken pornography as the #1 activity on the web. It took Television over ten years to reach 50 million viewers - Facebook added over 200 million users in less than a year! You're looking to harness the power of the internet to strengthen and grow your brand. Whether or not you're going to use … [Read more...]