Staying Active on Social Media, Even When You Don’t Have Anything to Say

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Staying active on your favorite social networks is important for business these days.   People (clients, customers, colleagues, peers) follow you because they find value in what you have to contribute, and (hopefully) they're looking forward to your next tweet, post, comment, etc... But maybe there are days when you really just don't have anything to say.   Not a Problem. The Web's Got … [Read more...]

What’s Your Vision? Does Your Web Presence Reflect That?

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Are you passionate about what you do? Do you truly know that what you have to offer your client's makes a difference and provides definite value? When you're talking to someone about what you do, are you excited? Do you love talking about every detail, and why it's so cool? If the answer is yes, then are you using the online tools available to let people know the level of your conviction? Can … [Read more...]

Using WordPress Plugins to Automatically Post to Facebook & Twitter

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In using social media/networking, you don't want to spend your whole day on Facebook or Twitter, right? Plugins to Do Your Work For You! There are plugins you can use with WordPress so that, when you publish a new blog post it automatically goes to your Facebook or Twitter account. That way you do something on your website and your social media presence is updated automatically!s So … [Read more...]

WordPress 3.3 – Click the Button and Upgrade Now!

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Logged on to ImagePerceptions.com this morning and was greeted with the announcement of the release of WordPress 3.3 (named, Sonny - in honor of the great jazz saxophonist Sonny Stitt). As always, the message suggested I click to update now. And, as I always do, I clicked to do the automatic update. (I love how easy WordPress makes my life!) I had heard rumors of some of the upcoming … [Read more...]

Chris Brogan on How to Use Google+ for Business

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I love Google+. I think they've got another big hit here. To me it combines a lot of the best of the other social networks. I don't think it necessarily replaces all the others, but it's a great place to hang. Oh man! Another Network to Learn!??! Now, for some of you who are still trying get your head around social networks, you're probably thinking, "Oh GEEEEEEeeeezzz, Now I've got another … [Read more...]

Why Blogging is like Sex

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Cool, glad I got your attention. Now, on with the show... The more you do it, the better you get! Well, okay, unfortunately this might not necessarily be true for everyone in either category. However there is a pretty good chance that... Your skills will develop You'll keep learning new ways to be more effective The more passionate you are about what you're doing, the better The … [Read more...]

5 Ways to Gain More Readers

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Looking to inspire more readers to come back for more? Here are five things you can do that could help. 1. Say it with Less This kind of follows up on my last post. Make it easy for your readers to get your message. Don't give them three paragraphs when you can say it in one. (or less!)   2. Make it Useful What are the questions your customers/clients always ask you? Do your … [Read more...]

Does Reading Your Post seem like Work to Others?

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1. The web continues to grow exponentially. 2. There is much more content out there on an hourly basis. 3. Sure, content that is important is... well, important! 4. (and this is my favorite) But, the important content that is delivered in an engaging, entertaining, easy to read and digest fashion  wins more votes (and actually gets read).   Does your writing style make reading … [Read more...]

Don’t Leave Your Readers Hangin’ – Blog Consistently

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I have to say, I'm as guilty as anyone (really took some significant time off the blog this year) on this topic, so that means I can only improve right!? The most successful blogs are being posted to daily (some with multiple posts per day), or at least on a regular basis, so that they retain their audiences interest and attention. If you blog like a fiend for three weeks, then go quite for a … [Read more...]

Simple Addition To Your Branding Toolkit – Gravatar.com

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I'm revisiting this topic. I wrote about Gravatar.com last year, but I think it's a cool enough addition to your branding toolkit that it's worth putting it out there again. Like so many of the most powerful tools available online these days, this is a free and effective service. Do yourself a favor and check it out! :-) Blogs are a wonderful source of information on just about any topic you're … [Read more...]