Do You Write Your Copy for People or for Google? (Optimizing Your Text)

type

The answer is... Both, of course.  When you're putting together the copy for your website, you ultimately want to write copy that is search engine optimized (SEO).   What Does Search Engine Optimized Mean? When it comes to the text on your site, it means that your text includes valuable keywords that would most likely be used in a search for the kind of services or products you … [Read more...]

CopyBlogger.com – A fantastic resource to help develop your writing skills.

copyblogger

With websites today content is still king. Probably even more now than ever. However, not everyone was born with a gift for prose. That doesn't mean they don't have an important message to share. Do you have a passion about something and are looking to blog about it, maybe market your writing but need some guidance to help develop your skills? Maybe you just want to become a better copywriter … [Read more...]

Keeping Your Content Attractive

attractive-content

When your web designer/developer set up your site, they took the time to really develop a nice look and feel for your site (if you hired a good web designer!) If you're now maintaining your own blog or CMS (content management system like Joomla or WordPress) website then you need to keep in mind that it's your responsibility to maintain that look and feel of the website. Especially if you're … [Read more...]

Writing the Copy for Your Site

copy

Content is still King, and probably always will be. Putting together the text for your site is an important task. If you haven't had to do that much writing for professional presentation I'll give you some tips that might help get you started, as well as things to consider while writing the copy. Drawing a Blank? [pullquote]IMPORTANT: This doesn't mean that you can just start copying and … [Read more...]