Saving Time and Money: Planning Your Effective Business Website

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Your business website needs to be an effective platform and successful marketing tool. It should provide you with an elevated setting for you to clearly get your message out there. It should engage and inspire your audience. It should not only be your online office space and store, but also an active part of your marketing team. Okay, there are a lot of "shoulds" in there. Whether you are … [Read more...]

5 Ways To Make Your Website More Effective In 2011

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If you're creating a new website or redesigning your current site in 2011, then good for you! Nothing like having a nice fresh face on your site to start the new year. Here are five suggestions to help you get more bang for your buck with your website this year: Make Your Site Blog Driven Unless for some weird reason it just doesn't make sense, build your site around your blog. This … [Read more...]

Keeping Your Content Attractive

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When your web designer/developer set up your site, they took the time to really develop a nice look and feel for your site (if you hired a good web designer!) If you're now maintaining your own blog or CMS (content management system like Joomla or WordPress) website then you need to keep in mind that it's your responsibility to maintain that look and feel of the website. Especially if you're … [Read more...]

Writing the Copy for Your Site

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Content is still King, and probably always will be. Putting together the text for your site is an important task. If you haven't had to do that much writing for professional presentation I'll give you some tips that might help get you started, as well as things to consider while writing the copy. Drawing a Blank? [pullquote]IMPORTANT: This doesn't mean that you can just start copying and … [Read more...]

The Images Used on Your Site

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Image is Everything! Well, okay, content is important too, but that first impression is what can help make a visitor interested in becoming a client or customer, or leaving your site and going on to the next one. I really can't stress enough how important it is that you use professional photography. You could have the most beautiful site on the web, as far as graphic layout goes, but if your … [Read more...]

Editing Your Own Website’s Content

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Having the ability to update and refresh your website's content regularly can help your business in a couple ways. 1.) It provides new information for your visitors, which can make the site more interesting to them and cause return visits to see what's new. 2.) Google takes note of how often your site's is showing new content. That shows it's an active site, not just a site that someone put up, … [Read more...]

Sometimes Less is More (effective)

This is just a thought I wanted to put out here for you to contemplate if you're planning a new website. Sometimes a person or company will feel they need to have as much information as they can, to describe their product and services on the website. They may want to add a lot of details, specs, history and more thinking this will assure the visitor/customer of the quality and necessity of the … [Read more...]

Inspire Your Visitors to Become Clients

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When someone comes to your website, you want the impression to be one that shows a high level of professionalism, integrity and ultimately inspires confidence in your products or services that transforms the "visitor" into a "customer" or "client." Think very seriously about this. It's not good enough anymore to just "have a website." You need to have a site that shows your business in it's … [Read more...]