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Social media is still one of your best options for successfully developing your brand online. It's still taking a while for some to catch on, but many people get the importance of social media in developing your business online. And for those of you who still don't really understand it, I don't blame you, it's a lot to keep up with. Social media tools and networks are continually morphing and … [Read more...]
This is just a quick video overview of the information I covered in my last written blog post: Why Marketing Through Social Media Works (or doesn’t) With the internet these days people can find out information about anything. That's a big reason marketing is transitioning from lying and overselling to connectivity and transparency. Use social media platforms like blogging, Facebook, … [Read more...]
Do you hate marketing? I've never enjoyed marketing. In my experience the majority of it was about either lying or overselling. Because of recent trends I now LOVE marketing. Marketing today is not the same as it has been for the past 50 years, and the use of social media to get the word out about your product is profoundly effective - if done correctly. The Truth Shall Set You Free (and … [Read more...]
When and Where Not to Be Selling Your Soap Social media can be provide great venues for you to get the word out about your cool and awesome stuff. But do you sell to everyone you know? Every time you see them? Of course not. "Hey man, can I talk to you about a great business opportunity...." I remember a time when my (ex)wife and I invited another couple over for dinner one night. … [Read more...]
Business people who don't quite understand, yet want to use social media, generally look to it as a means for improving their brand, and ultimately their income. However, they are only looking at half the picture. All That And A Bag Of Chips! While use of social media can do all those things and more, it probably happens a little differently than newcomers might expect. There are two … [Read more...]
Productive paths include guidance. Sometimes it's fun to just take off and go exploring, but in business it's essential to have goals and a map of how you plan to get there. When I first started learning to play jazz there my journey included being saturated in the music of artists like Charlie Parker, Miles Davis, George Benson and others. I needed guidance from people I could emulate and … [Read more...]
Twitter is great for many things in business but many of my clients still are still unsure of what it is and how Twitter can possibly help them. I'll continue to put out this information to help my clients and anyone else who doesn't get the value of Twitter for business yet. Twitter isn't necessarily the right fit for everyone. But, it's definitely worth looking into to see how it can help you … [Read more...]
You still haven't started using social medea and social networking sites to interact with your clients and customers; to build and develop your online brand; to learn more about your industry and what customers are saying about it? And this is because...? Seriously. What are you waiting for? I've got clients who spend $50,000 a year on print magazine ads in various trade … [Read more...]
This is a brief followup to my last post, Twitter… huh? what? Oh, Twitter’s for kids, right? Using Twitter can really be enjoyable, insightful and useful. I'll take up where I left off last time and give you more help on how to start using Twitter successfully. Using Twitter's Tools (#, @, Lists, Retweets) The # symbol - Using a # symbol in front of a word sets it up as a "trend" - a … [Read more...]
This is pretty much the reaction when I talk to most of my clients who are over 40 (and many who fall a little short of that age) about using Twitter as a business tool. The next sentence is usually something like, "I don't want to hear about how dry someone's toast was this morning!" Twitter is somewhat of a mystery to many who haven't looked into using it, so I've put this together to give … [Read more...]
