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So you've been blogging for a while, giving your readers juicy bits of info and engaging, entertaining prose. Working diligently to build your followers and community on your business site. You're feeling pretty good about all this. You've developed your voice of authority. You're clients come to you to see what you think. It's going great! Hey, this blogging stuff really does … [Read more...]
This is just another article letting you know what an important resource LinkedIn is, but in talking with many of my clients, there are still many more who should be joining the LinkedIn family. So this is for you! I could've entitled this post "5 Reasons…" or "10 Reasons…." (or more), but these three reasons should be enough to convince you to set up camp on LinkedIn and add it to your bag … [Read more...]
This is a followup video version of a recent post, Top Five Reasons Why Knowing WordPress Can Make You Better at Tennis. As a professional you've learned how to use software products like Microsoft Word, Excel, PowerPoint, or Adobe products like Photoshop. I strongly suggest you add one more product to your Professional Toolkit: WordPress. WordPress is website creation software that is easy … [Read more...]
WordPress, once considered good blogging software has now developed into being my favorite and, in my opinion, the best way to set up a complete website. Okay, if you're Wells Fargo or Google your needs might exceed what this tool can offer. But for the rest of us it's a dynamite solution. The direction of business is becoming more and more about being able to get your message out there, … [Read more...]
Search Engine Optimization, or SEO, is what determines how well you will do in a Google search related to the products or services you provide. For competitive searches, or for larger market searches you'll often have to use extensive SEO services that take place on AND off-site. I've had clients ask me if I could recommend a good SEO team. SEO is an in depth and complex field and it takes a … [Read more...]
This is just a quick video overview of the information I covered in my last written blog post: Why Marketing Through Social Media Works (or doesn’t) With the internet these days people can find out information about anything. That's a big reason marketing is transitioning from lying and overselling to connectivity and transparency. Use social media platforms like blogging, Facebook, … [Read more...]
Do you hate marketing? I've never enjoyed marketing. In my experience the majority of it was about either lying or overselling. Because of recent trends I now LOVE marketing. Marketing today is not the same as it has been for the past 50 years, and the use of social media to get the word out about your product is profoundly effective - if done correctly. The Truth Shall Set You Free (and … [Read more...]
In almost any job you involve your self in, you do many different things. Or at least need to have knowledge of many different things. It's rare that you do just one thing all day long. (Thankfully!) But What Is It You Are Best At? What do you do that you know you are great at? What areas do you excel in? What do you do that you know will be effective in making a difference for … [Read more...]
The great thing about this economy these days is that it's, in some cases, giving creative people and entrepreneurs the time to put more energy into their own business ideas. That's fantastic! Do you have an idea for a new business? What are you passionate about? What's a new business idea that you think could really help people? What's the idea for your new business? Share in the comments! … [Read more...]
This is a bit of a video followup to a recent post: Making Money Online. This information answers one of my most frequently asked questions by people who are looking to start a business online or just looking to make some supplemental income. In this video I talk about the basic concepts of starting an online business, but obviously it's a complex topic, much more in depth than I can cover in a … [Read more...]
