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It's widely accepted that the titles are the first important attractor, determining whether or not someone will actually read your blog post. They are like text versions of thumbnails. If you're looking at a page of thumbnails, you'll click on the most interesting, compelling thumbnail first, to view the full image. The titles of your posts act in the same way. That's why your titles are so … [Read more...]
So you've been blogging for a while, giving your readers juicy bits of info and engaging, entertaining prose. Working diligently to build your followers and community on your business site. You're feeling pretty good about all this. You've developed your voice of authority. You're clients come to you to see what you think. It's going great! Hey, this blogging stuff really does … [Read more...]
Cool, glad I got your attention. Now, on with the show... The more you do it, the better you get! Well, okay, unfortunately this might not necessarily be true for everyone in either category. However there is a pretty good chance that... Your skills will develop You'll keep learning new ways to be more effective The more passionate you are about what you're doing, the better The … [Read more...]
Looking to inspire more readers to come back for more? Here are five things you can do that could help. 1. Say it with Less This kind of follows up on my last post. Make it easy for your readers to get your message. Don't give them three paragraphs when you can say it in one. (or less!) 2. Make it Useful What are the questions your customers/clients always ask you? Do your … [Read more...]
1. The web continues to grow exponentially. 2. There is much more content out there on an hourly basis. 3. Sure, content that is important is... well, important! 4. (and this is my favorite) But, the important content that is delivered in an engaging, entertaining, easy to read and digest fashion wins more votes (and actually gets read). Does your writing style make reading … [Read more...]
I normally don't republish entire blog posts from another site, but I read this one this morning at copyblogger.com and it was such a clear example of effective communication that I really wanted to share this with my readers (who are writers!). Here's the entire post: Which Words Can You Live Without? by Brian Clark On November 19th, 1863, popular orator Edward Everett gave a two-hour … [Read more...]
Passion and Inspiration are still two of your greatest resources for achieving anything you're trying to accomplish. This obviously works for both personal and professional goals. I believe it's extremely important to remember to go to these wells daily. Don't just get into the mode of coasting through the day. Consciously engage your passion and inspiration. Constantly make the effort and let … [Read more...]
Successful blogging means putting out useful information in an enjoyable style that keeps people looking forward to what's coming next. Your readers are looking to you for your wisdom, guidance and insights. The Power 10 List You know you have people asking you questions all the time about what you do. You're constantly answering a variety of questions. Some of them simple, some … [Read more...]
Social media is still one of your best options for successfully developing your brand online. It's still taking a while for some to catch on, but many people get the importance of social media in developing your business online. And for those of you who still don't really understand it, I don't blame you, it's a lot to keep up with. Social media tools and networks are continually morphing and … [Read more...]
Okay, 2011 is here. If you're not adding video to your website yet, you should be. Video is one of the best and most effective ways for you to get your message across to people. Another thing to think about is how to make your video stand out. How can you make it different than what everyone else is doing? Think about Mathew Lesko. He's the guy who you've seen on late night TV telling you about … [Read more...]
