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This is just another article letting you know what an important resource LinkedIn is, but in talking with many of my clients, there are still many more who should be joining the LinkedIn family. So this is for you! I could've entitled this post "5 Reasons…" or "10 Reasons…." (or more), but these three reasons should be enough to convince you to set up camp on LinkedIn and add it to your bag … [Read more...]
This is just a quick video overview of the information I covered in my last written blog post: Why Marketing Through Social Media Works (or doesn’t) With the internet these days people can find out information about anything. That's a big reason marketing is transitioning from lying and overselling to connectivity and transparency. Use social media platforms like blogging, Facebook, … [Read more...]
Do you hate marketing? I've never enjoyed marketing. In my experience the majority of it was about either lying or overselling. Because of recent trends I now LOVE marketing. Marketing today is not the same as it has been for the past 50 years, and the use of social media to get the word out about your product is profoundly effective - if done correctly. The Truth Shall Set You Free (and … [Read more...]
When and Where Not to Be Selling Your Soap Social media can be provide great venues for you to get the word out about your cool and awesome stuff. But do you sell to everyone you know? Every time you see them? Of course not. "Hey man, can I talk to you about a great business opportunity...." I remember a time when my (ex)wife and I invited another couple over for dinner one night. … [Read more...]
Using Inspiration to Establish the Connection How do you interact with your customers or clients? People come to you because they need a solution. How do you approach that? Do you go through a dry presentation of what you offer, how much it costs and how soon you can deliver? Do you focus on just closing the deal, making that sale and moving on to the next customer? Here's how I … [Read more...]
With websites today content is still king. Probably even more now than ever. However, not everyone was born with a gift for prose. That doesn't mean they don't have an important message to share. Do you have a passion about something and are looking to blog about it, maybe market your writing but need some guidance to help develop your skills? Maybe you just want to become a better copywriter … [Read more...]
Business people who don't quite understand, yet want to use social media, generally look to it as a means for improving their brand, and ultimately their income. However, they are only looking at half the picture. All That And A Bag Of Chips! While use of social media can do all those things and more, it probably happens a little differently than newcomers might expect. There are two … [Read more...]
I spend a lot of time talking about blogging these days. I also hear a lot of others testifying on the value of blogging. This is simply because blogging is one of the best ways for you to interact with others, developing your own voice and being recognized for it, letting people know why they would be interested in interacting with you and doing business with you. But what about your … [Read more...]
What Does Your Website Offer Your Customers? Your website is your online PR representative. It is the face and voice of your business to those surfing the web looking for a solution. Does your site offer that solution? Or at least, does it get the conversation started? Or does it just talk about how awesome you are, and how great your stuff is? Sometimes it is cool to just show people how … [Read more...]
Productive paths include guidance. Sometimes it's fun to just take off and go exploring, but in business it's essential to have goals and a map of how you plan to get there. When I first started learning to play jazz there my journey included being saturated in the music of artists like Charlie Parker, Miles Davis, George Benson and others. I needed guidance from people I could emulate and … [Read more...]
