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Passion and Inspiration are still two of your greatest resources for achieving anything you're trying to accomplish. This obviously works for both personal and professional goals. I believe it's extremely important to remember to go to these wells daily. Don't just get into the mode of coasting through the day. Consciously engage your passion and inspiration. Constantly make the effort and let … [Read more...]
Entertaining or Solving a Problem? I was reading a blog post on Chris Brogan's site this morning and the post featured a video of Jim Kukral at last year's Affiliate Summit. During the presentation, Jim stated that people come to the internet for two reasons. 1. Solutions to a Problem 2. Entertainment (not necessarily in that order) Which one do you provide? Do you solve problems? … [Read more...]
How can you make more money with your website? Do you feel your products or services are awesome and can't understand why your site isn't creating more customers? There could be a number of reasons for this. A couple obvious ones would be: One: Not enough people know about your website. Solution: marketing, blogging, social media, and so on, and so on… (this could be covered better … [Read more...]
If you're using a PPC campaign to drive traffic to your site, you need to make sure the page you're sending them to delivers the right message. Otherwise your wasting your money and you're wasting the searchers time. Neither makes you look good. Are You Sending Them To Your Home Page? If you are, how well does your website reflect on your business? Does it have a professional look … [Read more...]
Using Inspiration to Establish the Connection How do you interact with your customers or clients? People come to you because they need a solution. How do you approach that? Do you go through a dry presentation of what you offer, how much it costs and how soon you can deliver? Do you focus on just closing the deal, making that sale and moving on to the next customer? Here's how I … [Read more...]
I spend a lot of time talking about blogging these days. I also hear a lot of others testifying on the value of blogging. This is simply because blogging is one of the best ways for you to interact with others, developing your own voice and being recognized for it, letting people know why they would be interested in interacting with you and doing business with you. But what about your … [Read more...]
What Does Your Website Offer Your Customers? Your website is your online PR representative. It is the face and voice of your business to those surfing the web looking for a solution. Does your site offer that solution? Or at least, does it get the conversation started? Or does it just talk about how awesome you are, and how great your stuff is? Sometimes it is cool to just show people how … [Read more...]
This is basically a video version of my last post, 5 Reasons Blog Based Sites are Sexy. Check that out too if you get a chance. If you don't have a blog on your site, why? Not all businesses need to be blogging, but in my opinion most of them could benefit from blogging. Hopefully this video will give you some food for thought on the topic. This is also the first of my video blogs. I'll be … [Read more...]
Content is still King, and probably always will be. Putting together the text for your site is an important task. If you haven't had to do that much writing for professional presentation I'll give you some tips that might help get you started, as well as things to consider while writing the copy. Drawing a Blank? [pullquote]IMPORTANT: This doesn't mean that you can just start copying and … [Read more...]
When someone comes to your website, you want the impression to be one that shows a high level of professionalism, integrity and ultimately inspires confidence in your products or services that transforms the "visitor" into a "customer" or "client." Think very seriously about this. It's not good enough anymore to just "have a website." You need to have a site that shows your business in it's … [Read more...]
