Do You Write Your Copy for People or for Google? (Optimizing Your Text)

type

The answer is... Both, of course.  When you're putting together the copy for your website, you ultimately want to write copy that is search engine optimized (SEO).   What Does Search Engine Optimized Mean? When it comes to the text on your site, it means that your text includes valuable keywords that would most likely be used in a search for the kind of services or products you … [Read more...]

A Breif Example of the Power of Brevity

pen

I normally don't republish entire blog posts from another site, but I read this one this morning at copyblogger.com and it was such a clear example of effective communication that I really wanted to share this with my readers (who are writers!). Here's the entire post: Which Words Can You Live Without? by Brian Clark On November 19th, 1863, popular orator Edward Everett gave a two-hour … [Read more...]

Clarity Equals Cash

solutions

Entertaining or Solving a Problem? I was reading a blog post on Chris Brogan's site this morning and the post featured a video of Jim Kukral at last year's Affiliate Summit. During the presentation, Jim stated that people come to the internet for two reasons. 1. Solutions to a Problem 2. Entertainment (not necessarily in that order) Which one do you provide? Do you solve problems? … [Read more...]

CopyBlogger.com – A fantastic resource to help develop your writing skills.

copyblogger

With websites today content is still king. Probably even more now than ever. However, not everyone was born with a gift for prose. That doesn't mean they don't have an important message to share. Do you have a passion about something and are looking to blog about it, maybe market your writing but need some guidance to help develop your skills? Maybe you just want to become a better copywriter … [Read more...]

Do You Know Who To Follow?

who-do-you-follow

Productive paths include guidance. Sometimes it's fun to just take off and go exploring, but in business it's essential to have goals and a map of how you plan to get there. When I first started learning to play jazz there my journey included being saturated in the music of artists like Charlie Parker, Miles Davis, George Benson and others. I needed guidance from people I could emulate and … [Read more...]

Keeping Your Content Attractive

attractive-content

When your web designer/developer set up your site, they took the time to really develop a nice look and feel for your site (if you hired a good web designer!) If you're now maintaining your own blog or CMS (content management system like Joomla or WordPress) website then you need to keep in mind that it's your responsibility to maintain that look and feel of the website. Especially if you're … [Read more...]