Saving Time and Money: Planning Your Effective Business Website

chess

Your business website needs to be an effective platform and successful marketing tool. It should provide you with an elevated setting for you to clearly get your message out there. It should engage and inspire your audience. It should not only be your online office space and store, but also an active part of your marketing team. Okay, there are a lot of "shoulds" in there. Whether you are … [Read more...]

5 Ways To Make Your Website More Effective In 2011

more-effective-site

If you're creating a new website or redesigning your current site in 2011, then good for you! Nothing like having a nice fresh face on your site to start the new year. Here are five suggestions to help you get more bang for your buck with your website this year: Make Your Site Blog Driven Unless for some weird reason it just doesn't make sense, build your site around your blog. This … [Read more...]

Clarity Equals Cash

solutions

Entertaining or Solving a Problem? I was reading a blog post on Chris Brogan's site this morning and the post featured a video of Jim Kukral at last year's Affiliate Summit. During the presentation, Jim stated that people come to the internet for two reasons. 1. Solutions to a Problem 2. Entertainment (not necessarily in that order) Which one do you provide? Do you solve problems? … [Read more...]

Inspiration Drives Success

inspiration-drives-success

Using Inspiration to Establish the Connection How do you interact with your customers or clients? People come to you because they need a solution. How do you approach that? Do you go through a dry presentation of what you offer, how much it costs and how soon you can deliver? Do you focus on just closing the deal, making that sale and moving on to the next customer? Here's how I … [Read more...]

Creating A Great Website On A Low Budget – The Movie!

low-budget-movie

This is just basically a video covering the topic of a previous blog post, How Can I Set Up A Website on a Small (or no) Budget? For more detailed information I would recommend taking a look at that. In this video I recommend 3 products for you to use. I am an affiliate of StudioPress and HostGator. These are both superior products and I highly recommend and endorse … [Read more...]

Does Your Website Send The Right Message?

sending-right-message

What Does Your Website Offer Your Customers? Your website is your online PR representative. It is the face and voice of your business to those surfing the web looking for a solution. Does your site offer that solution? Or at least, does it get the conversation started? Or does it just talk about how awesome you are, and how great your stuff is? Sometimes it is cool to just show people how … [Read more...]

Saving Money – SEO You Can Do Yourself – Title Tags

title-tags

Title tags are the string of words you see across the top of your browser when you go to a web page. While the keyword meta tag is pretty much useless these days, TITLE tags are still quite useful and one of the best things you can use to help your page's SEO (search engine optimization) Using WordPress If you are using WordPress it's very easy to edit the title tags of each of your pages … [Read more...]

Keeping Your Content Attractive

attractive-content

When your web designer/developer set up your site, they took the time to really develop a nice look and feel for your site (if you hired a good web designer!) If you're now maintaining your own blog or CMS (content management system like Joomla or WordPress) website then you need to keep in mind that it's your responsibility to maintain that look and feel of the website. Especially if you're … [Read more...]