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I think most people are well aware of how much YouTube has grown as a search engine. It's currently the second most popular search engine being used these days. (you all know who's #1, right?) This post has two purposes. 1. Find Video Answer's to Practically Any Question It's really no surprise YouTube has become such a well-used search engine. People are wanting to read less … [Read more...]
It's widely accepted that the titles are the first important attractor, determining whether or not someone will actually read your blog post. They are like text versions of thumbnails. If you're looking at a page of thumbnails, you'll click on the most interesting, compelling thumbnail first, to view the full image. The titles of your posts act in the same way. That's why your titles are so … [Read more...]
You've got a business. You're an expert at what you do. (that's most likely true, especially if you're running your own business.) You know your products and services will help people and you can't wait to get out there and help as many people as you can, and watch your business just thrive!!! Hmmm, Social Media, Social Networking, Social Marketing, etc., etc., etc., Huh? You've heard … [Read more...]
Cool, glad I got your attention. Now, on with the show... The more you do it, the better you get! Well, okay, unfortunately this might not necessarily be true for everyone in either category. However there is a pretty good chance that... Your skills will develop You'll keep learning new ways to be more effective The more passionate you are about what you're doing, the better The … [Read more...]
Looking to inspire more readers to come back for more? Here are five things you can do that could help. 1. Say it with Less This kind of follows up on my last post. Make it easy for your readers to get your message. Don't give them three paragraphs when you can say it in one. (or less!) 2. Make it Useful What are the questions your customers/clients always ask you? Do your … [Read more...]
I have to say, I'm as guilty as anyone (really took some significant time off the blog this year) on this topic, so that means I can only improve right!? The most successful blogs are being posted to daily (some with multiple posts per day), or at least on a regular basis, so that they retain their audiences interest and attention. If you blog like a fiend for three weeks, then go quite for a … [Read more...]
I normally don't republish entire blog posts from another site, but I read this one this morning at copyblogger.com and it was such a clear example of effective communication that I really wanted to share this with my readers (who are writers!). Here's the entire post: Which Words Can You Live Without? by Brian Clark On November 19th, 1863, popular orator Edward Everett gave a two-hour … [Read more...]
Your business website needs to be an effective platform and successful marketing tool. It should provide you with an elevated setting for you to clearly get your message out there. It should engage and inspire your audience. It should not only be your online office space and store, but also an active part of your marketing team. Okay, there are a lot of "shoulds" in there. Whether you are … [Read more...]
This morning I read an excellent post from Darren Rowse of problogger.net. It's a video post and I recommend you check it out, good points. Darren gives some good solid guidelines that are pretty standard (or should be) when it comes to making money online. Particularly on what would be right for you, how to approach it. One area I wanted to focus on is, once you've got your business or product … [Read more...]
Social media is still one of your best options for successfully developing your brand online. It's still taking a while for some to catch on, but many people get the importance of social media in developing your business online. And for those of you who still don't really understand it, I don't blame you, it's a lot to keep up with. Social media tools and networks are continually morphing and … [Read more...]
