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Okay, 2011 is here. If you're not adding video to your website yet, you should be. Video is one of the best and most effective ways for you to get your message across to people. Another thing to think about is how to make your video stand out. How can you make it different than what everyone else is doing? Think about Mathew Lesko. He's the guy who you've seen on late night TV telling you about … [Read more...]
If you're creating a new website or redesigning your current site in 2011, then good for you! Nothing like having a nice fresh face on your site to start the new year. Here are five suggestions to help you get more bang for your buck with your website this year: Make Your Site Blog Driven Unless for some weird reason it just doesn't make sense, build your site around your blog. This … [Read more...]
How can you make more money with your website? Do you feel your products or services are awesome and can't understand why your site isn't creating more customers? There could be a number of reasons for this. A couple obvious ones would be: One: Not enough people know about your website. Solution: marketing, blogging, social media, and so on, and so on… (this could be covered better … [Read more...]
If you're using a PPC campaign to drive traffic to your site, you need to make sure the page you're sending them to delivers the right message. Otherwise your wasting your money and you're wasting the searchers time. Neither makes you look good. Are You Sending Them To Your Home Page? If you are, how well does your website reflect on your business? Does it have a professional look … [Read more...]
This is a followup video version of a recent post, Top Five Reasons Why Knowing WordPress Can Make You Better at Tennis. As a professional you've learned how to use software products like Microsoft Word, Excel, PowerPoint, or Adobe products like Photoshop. I strongly suggest you add one more product to your Professional Toolkit: WordPress. WordPress is website creation software that is easy … [Read more...]
WordPress, once considered good blogging software has now developed into being my favorite and, in my opinion, the best way to set up a complete website. Okay, if you're Wells Fargo or Google your needs might exceed what this tool can offer. But for the rest of us it's a dynamite solution. The direction of business is becoming more and more about being able to get your message out there, … [Read more...]
This is just a quick video overview of the information I covered in my last written blog post: Why Marketing Through Social Media Works (or doesn’t) With the internet these days people can find out information about anything. That's a big reason marketing is transitioning from lying and overselling to connectivity and transparency. Use social media platforms like blogging, Facebook, … [Read more...]
Do you hate marketing? I've never enjoyed marketing. In my experience the majority of it was about either lying or overselling. Because of recent trends I now LOVE marketing. Marketing today is not the same as it has been for the past 50 years, and the use of social media to get the word out about your product is profoundly effective - if done correctly. The Truth Shall Set You Free (and … [Read more...]
In almost any job you involve your self in, you do many different things. Or at least need to have knowledge of many different things. It's rare that you do just one thing all day long. (Thankfully!) But What Is It You Are Best At? What do you do that you know you are great at? What areas do you excel in? What do you do that you know will be effective in making a difference for … [Read more...]
This is a bit of a video followup to a recent post: Making Money Online. This information answers one of my most frequently asked questions by people who are looking to start a business online or just looking to make some supplemental income. In this video I talk about the basic concepts of starting an online business, but obviously it's a complex topic, much more in depth than I can cover in a … [Read more...]
