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You've got a business. You're an expert at what you do. (that's most likely true, especially if you're running your own business.) You know your products and services will help people and you can't wait to get out there and help as many people as you can, and watch your business just thrive!!! Hmmm, Social Media, Social Networking, Social Marketing, etc., etc., etc., Huh? You've heard … [Read more...]
Are you passionate about what you do? Do you truly know that what you have to offer your client's makes a difference and provides definite value? When you're talking to someone about what you do, are you excited? Do you love talking about every detail, and why it's so cool? If the answer is yes, then are you using the online tools available to let people know the level of your conviction? Can … [Read more...]
This morning I read an excellent post from Darren Rowse of problogger.net. It's a video post and I recommend you check it out, good points. Darren gives some good solid guidelines that are pretty standard (or should be) when it comes to making money online. Particularly on what would be right for you, how to approach it. One area I wanted to focus on is, once you've got your business or product … [Read more...]
If you're creating a new website or redesigning your current site in 2011, then good for you! Nothing like having a nice fresh face on your site to start the new year. Here are five suggestions to help you get more bang for your buck with your website this year: Make Your Site Blog Driven Unless for some weird reason it just doesn't make sense, build your site around your blog. This … [Read more...]
Whether you are an entrepreneur, run your own business or work for a company with 1000 other employees, it's important for you to develop your own professional identity online. The business model of getting a job when you're 22, then working there until you retire is really not realistic anymore. Far from it! It would behoove you (yes, behoove you) to develop your independent professional … [Read more...]
This is just another article letting you know what an important resource LinkedIn is, but in talking with many of my clients, there are still many more who should be joining the LinkedIn family. So this is for you! I could've entitled this post "5 Reasons…" or "10 Reasons…." (or more), but these three reasons should be enough to convince you to set up camp on LinkedIn and add it to your bag … [Read more...]
This is just a quick video overview of the information I covered in my last written blog post: Why Marketing Through Social Media Works (or doesn’t) With the internet these days people can find out information about anything. That's a big reason marketing is transitioning from lying and overselling to connectivity and transparency. Use social media platforms like blogging, Facebook, … [Read more...]
Do you hate marketing? I've never enjoyed marketing. In my experience the majority of it was about either lying or overselling. Because of recent trends I now LOVE marketing. Marketing today is not the same as it has been for the past 50 years, and the use of social media to get the word out about your product is profoundly effective - if done correctly. The Truth Shall Set You Free (and … [Read more...]
When and Where Not to Be Selling Your Soap Social media can be provide great venues for you to get the word out about your cool and awesome stuff. But do you sell to everyone you know? Every time you see them? Of course not. "Hey man, can I talk to you about a great business opportunity...." I remember a time when my (ex)wife and I invited another couple over for dinner one night. … [Read more...]
Do you know where your site's traffic comes from? Do you know how to find out? These are two questions that, if you know the answers, could help you determine where to focus more of your attention to drive more traffic to your site. Social media sites like Facebook, Twitter, LinkedIn and YouTube could be helping more than you know. Google Analytics If you're not using Google Analytics on … [Read more...]
