Making sure you have a website for you business is a great start and I applaud everyone who's taken that step. Now it's time to go further. You don't just want to be there. You want your online presence to strongly develop a successful and powerful relationship between you and your customers Okay, let's get to it, shall we? (this is great stuff!) Tool No. 1: Your Business Website The quality … [Read more...]
I'm revisiting this topic. I wrote about Gravatar.com last year, but I think it's a cool enough addition to your branding toolkit that it's worth putting it out there again. Like so many of the most powerful tools available online these days, this is a free and effective service. Do yourself a favor and check it out! :-) Blogs are a wonderful source of information on just about any topic you're … [Read more...]
Blogging! Yeah, it's all the rage! It's not just about penning your thoughts to share with the world, although there is that. Blogging on your business' website really does help. Significantly. My Personal Success Story Don't worry, I'll keep this short. Before I started blogging for ImagePerceptions.com, this site would show up on page 3 or 4 of certain Google searches. After just a … [Read more...]
Social media is still one of your best options for successfully developing your brand online. It's still taking a while for some to catch on, but many people get the importance of social media in developing your business online. And for those of you who still don't really understand it, I don't blame you, it's a lot to keep up with. Social media tools and networks are continually morphing and … [Read more...]
Okay, 2011 is here. If you're not adding video to your website yet, you should be. Video is one of the best and most effective ways for you to get your message across to people. Another thing to think about is how to make your video stand out. How can you make it different than what everyone else is doing? Think about Mathew Lesko. He's the guy who you've seen on late night TV telling you about … [Read more...]
Entertaining or Solving a Problem? I was reading a blog post on Chris Brogan's site this morning and the post featured a video of Jim Kukral at last year's Affiliate Summit. During the presentation, Jim stated that people come to the internet for two reasons. 1. Solutions to a Problem 2. Entertainment (not necessarily in that order) Which one do you provide? Do you solve problems? … [Read more...]
Want to have your website do more for you? Probably, huh? I'm sure most people would like to see their website doing more for their business (and income). One Word… Downloads One way to let your website take more of an active role in your business is through offering downloadable files to your visitors (customers). If people can download information and products directly from your … [Read more...]
If you're using a PPC campaign to drive traffic to your site, you need to make sure the page you're sending them to delivers the right message. Otherwise your wasting your money and you're wasting the searchers time. Neither makes you look good. Are You Sending Them To Your Home Page? If you are, how well does your website reflect on your business? Does it have a professional look … [Read more...]
This is just a quick video overview of the information I covered in my last written blog post: Why Marketing Through Social Media Works (or doesn’t) With the internet these days people can find out information about anything. That's a big reason marketing is transitioning from lying and overselling to connectivity and transparency. Use social media platforms like blogging, Facebook, … [Read more...]
Do you hate marketing? I've never enjoyed marketing. In my experience the majority of it was about either lying or overselling. Because of recent trends I now LOVE marketing. Marketing today is not the same as it has been for the past 50 years, and the use of social media to get the word out about your product is profoundly effective - if done correctly. The Truth Shall Set You Free (and … [Read more...]
This is the second design I've done for Ryan Frank and his business, Aqua Have Spas. The first one … [Read More...]
I was reading a post from Hostgator (affiliate link) this morning that gave tips on picking the … [Read More...]
If you recall, last week I reported that there has been a recent onset of WordPress sites being … [Read More...]
I love street photography. I've already got two other photography blogs/sites, so I didn't really … [Read More...]
