Professional Web Design – Why Looks Matter!

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(note: I have never use an image that big in a blog post before!) Content is King... Right? Of course content is still King. However I've been hearing about more and more studies show that the site's design will play a huge part in the success of that site and it's business. That has always been obvious to me, but it's nice to see the numbers backing it up. Why Professional Web Design is … [Read more...]

More Tweaking and Tuning With Responsive Design

tavphoto

Are you loving responsive design as much as I am!? Probably not, I think I'm loving it too much. Did some more tweaking on my photography site this weekend. I added a large responsive slide show to the home page. I love the impact of the large images, and while I had a large static image there before, the slide show just allows me to show more photos. I love that! Also, kind of changed up the … [Read more...]

Twitter’s Header Feature

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Now I'm not sure how long this has been happening (I usually just read tweets and post, not look at profiles), but have you noticed the new look of Twitter profiles with the new header feature? If yours still looks the way it has for a while now (with no header), don't feel bad. I just found out about this today. So if you haven't added a header image yet, your Twitter profile would have the … [Read more...]

How To Do Better With Online Customers

be-yourself

Just Be Yourself Some business owners who are new to blogging aren't sure how to write. Here are some thoughts that commonly run through their minds as they finally accept the fact that they need to be blogging... Should I be uber-smooth? I'm sure I need to be perfect with every sentence I put down. I'm worried I'll say the wrong thing!   Don't Over Think, Be Authentic Use your … [Read more...]

How to Handle Negative Blog Post Comments… And Use Them To Your Advantage!

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So you've been blogging for a while, giving your readers juicy bits of info and engaging, entertaining prose. Working diligently to build your followers and community on your business site. You're feeling pretty good about all this. You've developed your voice of authority. You're clients come to you to see what you think. It's going great! Hey, this blogging stuff really does … [Read more...]

What’s Your Vision? Does Your Web Presence Reflect That?

vision-ip

Are you passionate about what you do? Do you truly know that what you have to offer your client's makes a difference and provides definite value? When you're talking to someone about what you do, are you excited? Do you love talking about every detail, and why it's so cool? If the answer is yes, then are you using the online tools available to let people know the level of your conviction? Can … [Read more...]

Simple Addition To Your Branding Toolkit – Gravatar.com

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I'm revisiting this topic. I wrote about Gravatar.com last year, but I think it's a cool enough addition to your branding toolkit that it's worth putting it out there again. Like so many of the most powerful tools available online these days, this is a free and effective service. Do yourself a favor and check it out! :-) Blogs are a wonderful source of information on just about any topic you're … [Read more...]

Still Don’t Get Blogging? How About Content Marketing?

content-marketing

For many of my clients, particularly those above the age of 40, they haven't been blogging, they don't get blogging, and they don't understand how blogging is so important to business. To them, the term blogging itself conjures up images of someone leaning back on their couch, drinking their mocha-china-frappa-latte, typing about what they did today, what their friends said about their other … [Read more...]

Your Website = Your Online Magazine

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Static websites are dead and have been for sometime now. There are very few businesses that wouldn't benefit more from having a blog based interactive site. Chris Brogan wrote an article recently, Magazine Thinking,  that describes using the magazine business model as a good way to think about current and future business projects. The basic formula is: Content - Community - … [Read more...]

Why You Should Use WordPress as a Powerful Business Tool

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This is a followup video version of a recent post, Top Five Reasons Why Knowing WordPress Can Make You Better at Tennis. As a professional you've learned how to use software products like Microsoft Word, Excel, PowerPoint, or Adobe products like Photoshop. I strongly suggest you add one more product to your Professional Toolkit: WordPress. WordPress is website creation software that is easy … [Read more...]