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If you're using a PPC campaign to drive traffic to your site, you need to make sure the page you're sending them to delivers the right message. Otherwise your wasting your money and you're wasting the searchers time. Neither makes you look good. Are You Sending Them To Your Home Page? If you are, how well does your website reflect on your business? Does it have a professional look … [Read more...]
This is a followup video version of a recent post, Top Five Reasons Why Knowing WordPress Can Make You Better at Tennis. As a professional you've learned how to use software products like Microsoft Word, Excel, PowerPoint, or Adobe products like Photoshop. I strongly suggest you add one more product to your Professional Toolkit: WordPress. WordPress is website creation software that is easy … [Read more...]
Search Engine Optimization, or SEO, is what determines how well you will do in a Google search related to the products or services you provide. For competitive searches, or for larger market searches you'll often have to use extensive SEO services that take place on AND off-site. I've had clients ask me if I could recommend a good SEO team. SEO is an in depth and complex field and it takes a … [Read more...]
This is just a quick video overview of the information I covered in my last written blog post: Why Marketing Through Social Media Works (or doesn’t) With the internet these days people can find out information about anything. That's a big reason marketing is transitioning from lying and overselling to connectivity and transparency. Use social media platforms like blogging, Facebook, … [Read more...]
Do you hate marketing? I've never enjoyed marketing. In my experience the majority of it was about either lying or overselling. Because of recent trends I now LOVE marketing. Marketing today is not the same as it has been for the past 50 years, and the use of social media to get the word out about your product is profoundly effective - if done correctly. The Truth Shall Set You Free (and … [Read more...]
When and Where Not to Be Selling Your Soap Social media can be provide great venues for you to get the word out about your cool and awesome stuff. But do you sell to everyone you know? Every time you see them? Of course not. "Hey man, can I talk to you about a great business opportunity...." I remember a time when my (ex)wife and I invited another couple over for dinner one night. … [Read more...]
This is a bit of a video followup to a recent post: Making Money Online. This information answers one of my most frequently asked questions by people who are looking to start a business online or just looking to make some supplemental income. In this video I talk about the basic concepts of starting an online business, but obviously it's a complex topic, much more in depth than I can cover in a … [Read more...]
I spend a lot of time talking about blogging these days. I also hear a lot of others testifying on the value of blogging. This is simply because blogging is one of the best ways for you to interact with others, developing your own voice and being recognized for it, letting people know why they would be interested in interacting with you and doing business with you. But what about your … [Read more...]
What Does Your Website Offer Your Customers? Your website is your online PR representative. It is the face and voice of your business to those surfing the web looking for a solution. Does your site offer that solution? Or at least, does it get the conversation started? Or does it just talk about how awesome you are, and how great your stuff is? Sometimes it is cool to just show people how … [Read more...]
This is a very good question! So many great entrepreneurs are popping up these days with some fantastic ideas for new businesses. I'm not just talking about the Donald Trumps of the world, but more about people who are already working in other jobs, maybe not making that much money, but they've got passion for something else and want to make it into a business. are currently NOT working, … [Read more...]
