Saving Time and Money: Planning Your Effective Business Website

chess

Your business website needs to be an effective platform and successful marketing tool. It should provide you with an elevated setting for you to clearly get your message out there. It should engage and inspire your audience. It should not only be your online office space and store, but also an active part of your marketing team. Okay, there are a lot of "shoulds" in there. Whether you are … [Read more...]

Clarity Equals Cash

solutions

Entertaining or Solving a Problem? I was reading a blog post on Chris Brogan's site this morning and the post featured a video of Jim Kukral at last year's Affiliate Summit. During the presentation, Jim stated that people come to the internet for two reasons. 1. Solutions to a Problem 2. Entertainment (not necessarily in that order) Which one do you provide? Do you solve problems? … [Read more...]

Pay Per Click (PPC) Landing Pages That Work

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If you're using a PPC campaign to drive traffic to your site, you need to make sure the page you're sending them to delivers the right message. Otherwise your wasting your money and you're wasting the searchers time. Neither makes you look good. Are You Sending Them To Your Home Page? If you are, how well does your website reflect on your business? Does it have a professional look … [Read more...]

Inspiration Drives Success

inspiration-drives-success

Using Inspiration to Establish the Connection How do you interact with your customers or clients? People come to you because they need a solution. How do you approach that? Do you go through a dry presentation of what you offer, how much it costs and how soon you can deliver? Do you focus on just closing the deal, making that sale and moving on to the next customer? Here's how I … [Read more...]

Creating A Great Website On A Low Budget – The Movie!

low-budget-movie

This is just basically a video covering the topic of a previous blog post, How Can I Set Up A Website on a Small (or no) Budget? For more detailed information I would recommend taking a look at that. In this video I recommend 3 products for you to use. I am an affiliate of StudioPress and HostGator. These are both superior products and I highly recommend and endorse … [Read more...]

Does Your Website Send The Right Message?

sending-right-message

What Does Your Website Offer Your Customers? Your website is your online PR representative. It is the face and voice of your business to those surfing the web looking for a solution. Does your site offer that solution? Or at least, does it get the conversation started? Or does it just talk about how awesome you are, and how great your stuff is? Sometimes it is cool to just show people how … [Read more...]

The Images Used on Your Site

photography

Image is Everything! Well, okay, content is important too, but that first impression is what can help make a visitor interested in becoming a client or customer, or leaving your site and going on to the next one. I really can't stress enough how important it is that you use professional photography. You could have the most beautiful site on the web, as far as graphic layout goes, but if your … [Read more...]

Inspire Your Visitors to Become Clients

inspiring

When someone comes to your website, you want the impression to be one that shows a high level of professionalism, integrity and ultimately inspires confidence in your products or services that transforms the "visitor" into a "customer" or "client." Think very seriously about this. It's not good enough anymore to just "have a website." You need to have a site that shows your business in it's … [Read more...]