Are you a one-person shop? Are you passionate about what you do; passionate about using your skills or products to help your clients/customers? I know a lot of guys and gals in this category these days. This post really applies to any size of business, but this stuff is crucial for the Solopreneur! I love how the web and technology offers a way for individuals to strike out and start their own … [Read more...]
Short answer... YYYYEEEEEESSSSS! (it was only one word, so I tried to put a little more into it :) ) Believe it or not, some business owners are still on the fence about whether or not they should have a presence on the various social media networks. Facebook, Twitter, YouTube, Google+, etc...Will they turn your business around? So you put up a page on Facebook; you open a Twitter … [Read more...]
You're great at what you do. You love doing what you do. You're an artist; a craftsman. You offer a product or service that really is awesome! But you tell yourself, "you're not a writer." Blogging / Content Marketing Everyone is telling you that blogging/content marketing is the greatest thing since sliced bread in order to develop your brand online. Everyone is telling you that you … [Read more...]
Your business website needs to be an effective platform and successful marketing tool. It should provide you with an elevated setting for you to clearly get your message out there. It should engage and inspire your audience. It should not only be your online office space and store, but also an active part of your marketing team. Okay, there are a lot of "shoulds" in there. Whether you are … [Read more...]
You're a walking resource and have a lot to offer someone else. I hear from time to time that someone wants to produce content (blog) for their business website but they don't know what they would write about. If you're running a business, or are an accomplished freelancer, or are a trusted and valued employee then you've learned a lot about what you do along the way to where you are now. You … [Read more...]
Social media is still one of your best options for successfully developing your brand online. It's still taking a while for some to catch on, but many people get the importance of social media in developing your business online. And for those of you who still don't really understand it, I don't blame you, it's a lot to keep up with. Social media tools and networks are continually morphing and … [Read more...]
Whether you are an entrepreneur, run your own business or work for a company with 1000 other employees, it's important for you to develop your own professional identity online. The business model of getting a job when you're 22, then working there until you retire is really not realistic anymore. Far from it! It would behoove you (yes, behoove you) to develop your independent professional … [Read more...]
So you've been reading about the benefits you or your business can get from prolifically adding your message to the web through frequent blogging. You've been adding a post now and then to your blog, but this year you've vowed to really dig in and become a serious blogger. How You Can Help Yourself Blog More in 2011 What makes this year different than last year? Do you have a lot more … [Read more...]
This is just another article letting you know what an important resource LinkedIn is, but in talking with many of my clients, there are still many more who should be joining the LinkedIn family. So this is for you! I could've entitled this post "5 Reasons…" or "10 Reasons…." (or more), but these three reasons should be enough to convince you to set up camp on LinkedIn and add it to your bag … [Read more...]
If you're using a PPC campaign to drive traffic to your site, you need to make sure the page you're sending them to delivers the right message. Otherwise your wasting your money and you're wasting the searchers time. Neither makes you look good. Are You Sending Them To Your Home Page? If you are, how well does your website reflect on your business? Does it have a professional look … [Read more...]
This is the second design I've done for Ryan Frank and his business, Aqua Have Spas. The first one … [Read More...]
I was reading a post from Hostgator (affiliate link) this morning that gave tips on picking the … [Read More...]
If you recall, last week I reported that there has been a recent onset of WordPress sites being … [Read More...]
I love street photography. I've already got two other photography blogs/sites, so I didn't really … [Read More...]
