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The answer is... Both, of course. When you're putting together the copy for your website, you ultimately want to write copy that is search engine optimized (SEO). What Does Search Engine Optimized Mean? When it comes to the text on your site, it means that your text includes valuable keywords that would most likely be used in a search for the kind of services or products you … [Read more...]
SEO, or search engine optimization, is what everyone strives for with their site. Although a lot of SEO happens off the page - link building, social networking, article writing, etc.. - what happens "on the page" is still very important. Title Tag (or Page Title) - Still the King! One of the most powerful SEO areas on your site is the Title Tag. The Title Tag determines the … [Read more...]
Blogging! Yeah, it's all the rage! It's not just about penning your thoughts to share with the world, although there is that. Blogging on your business' website really does help. Significantly. My Personal Success Story Don't worry, I'll keep this short. Before I started blogging for ImagePerceptions.com, this site would show up on page 3 or 4 of certain Google searches. After just a … [Read more...]
This morning I read an excellent post from Darren Rowse of problogger.net. It's a video post and I recommend you check it out, good points. Darren gives some good solid guidelines that are pretty standard (or should be) when it comes to making money online. Particularly on what would be right for you, how to approach it. One area I wanted to focus on is, once you've got your business or product … [Read more...]
Search Engine Optimization, or SEO, is what determines how well you will do in a Google search related to the products or services you provide. For competitive searches, or for larger market searches you'll often have to use extensive SEO services that take place on AND off-site. I've had clients ask me if I could recommend a good SEO team. SEO is an in depth and complex field and it takes a … [Read more...]
Do you know where your site's traffic comes from? Do you know how to find out? These are two questions that, if you know the answers, could help you determine where to focus more of your attention to drive more traffic to your site. Social media sites like Facebook, Twitter, LinkedIn and YouTube could be helping more than you know. Google Analytics If you're not using Google Analytics on … [Read more...]
Title tags are the string of words you see across the top of your browser when you go to a web page. While the keyword meta tag is pretty much useless these days, TITLE tags are still quite useful and one of the best things you can use to help your page's SEO (search engine optimization) Using WordPress If you are using WordPress it's very easy to edit the title tags of each of your pages … [Read more...]
I was originally going to go with the title, "The Benefits of Having a Blog Based Site," but I'm trying to work on my blog titles, hoping they grab more attention. Let me know your thoughts on that. Having a site that is primarily driven by it's blog might not be the best way to go in every situation, but I think for most businesses and people, it is an incredibly effective way to better … [Read more...]
This is a followup to my last post about using video on your website to help your online business. If you haven't read that post yet, click here. So maybe you're a little reluctant to step in front of the video camera. That's okay, take a breath, there are other options. Use Static Images There are a handful of free or inexpensive video editing software packages you can use on your Mac or … [Read more...]
Does anyone read anything anymore!?? Well, yes, (that's why blogging continues to be so popular) but a fantastic way to dynamically reach your potential customers, clients and business contacts is through online video. Video catches the viewer's attention Video can help you with search engines Video can add more of an authoritative feel to your site Grab Their Attention! Back to … [Read more...]
