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Staying active on your favorite social networks is important for business these days. People (clients, customers, colleagues, peers) follow you because they find value in what you have to contribute, and (hopefully) they're looking forward to your next tweet, post, comment, etc... But maybe there are days when you really just don't have anything to say. Not a Problem. The Web's Got … [Read more...]
Are you passionate about what you do? Do you truly know that what you have to offer your client's makes a difference and provides definite value? When you're talking to someone about what you do, are you excited? Do you love talking about every detail, and why it's so cool? If the answer is yes, then are you using the online tools available to let people know the level of your conviction? Can … [Read more...]
In using social media/networking, you don't want to spend your whole day on Facebook or Twitter, right? Plugins to Do Your Work For You! There are plugins you can use with WordPress so that, when you publish a new blog post it automatically goes to your Facebook or Twitter account. That way you do something on your website and your social media presence is updated automatically!s So … [Read more...]
I love Google+. I think they've got another big hit here. To me it combines a lot of the best of the other social networks. I don't think it necessarily replaces all the others, but it's a great place to hang. Oh man! Another Network to Learn!??! Now, for some of you who are still trying get your head around social networks, you're probably thinking, "Oh GEEEEEEeeeezzz, Now I've got another … [Read more...]
I have to say, I'm as guilty as anyone (really took some significant time off the blog this year) on this topic, so that means I can only improve right!? The most successful blogs are being posted to daily (some with multiple posts per day), or at least on a regular basis, so that they retain their audiences interest and attention. If you blog like a fiend for three weeks, then go quite for a … [Read more...]
This morning I read an excellent post from Darren Rowse of problogger.net. It's a video post and I recommend you check it out, good points. Darren gives some good solid guidelines that are pretty standard (or should be) when it comes to making money online. Particularly on what would be right for you, how to approach it. One area I wanted to focus on is, once you've got your business or product … [Read more...]
Social media is still one of your best options for successfully developing your brand online. It's still taking a while for some to catch on, but many people get the importance of social media in developing your business online. And for those of you who still don't really understand it, I don't blame you, it's a lot to keep up with. Social media tools and networks are continually morphing and … [Read more...]
If you're creating a new website or redesigning your current site in 2011, then good for you! Nothing like having a nice fresh face on your site to start the new year. Here are five suggestions to help you get more bang for your buck with your website this year: Make Your Site Blog Driven Unless for some weird reason it just doesn't make sense, build your site around your blog. This … [Read more...]
This is just a quick video overview of the information I covered in my last written blog post: Why Marketing Through Social Media Works (or doesn’t) With the internet these days people can find out information about anything. That's a big reason marketing is transitioning from lying and overselling to connectivity and transparency. Use social media platforms like blogging, Facebook, … [Read more...]
Do you hate marketing? I've never enjoyed marketing. In my experience the majority of it was about either lying or overselling. Because of recent trends I now LOVE marketing. Marketing today is not the same as it has been for the past 50 years, and the use of social media to get the word out about your product is profoundly effective - if done correctly. The Truth Shall Set You Free (and … [Read more...]
