Selling to Your Friends? Again?

selling-to-friends

When and Where Not to Be Selling Your Soap Social media can be provide great venues for you to get the word out about your cool and awesome stuff. But do you sell to everyone you know? Every time you see them? Of course not. "Hey man, can I talk to you about a great business opportunity...." I remember a time when my (ex)wife and I invited another couple over for dinner one night. … [Read more...]

Where Do They Come From?

where-do-they-come-from

Do you know where your site's traffic comes from? Do you know how to find out? These are two questions that, if you know the answers, could help you determine where to focus more of your attention to drive more traffic to your site. Social media sites like Facebook, Twitter, LinkedIn and YouTube could be helping more than you know. Google Analytics If you're not using Google Analytics on … [Read more...]

Are You Doing It Right?

are-you-doing-it-right

Business people who don't quite understand, yet want to use social media, generally look to it as a means for improving their brand, and ultimately their income. However, they are only looking at half the picture. All That And A Bag Of Chips! While use of social media can do all those things and more, it probably happens a little differently than newcomers might expect. There are two … [Read more...]

Passion – How to Build a Bigger Audience for Your Blog

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I spend a lot of time talking about blogging these days. I also hear a lot of others testifying on the value of blogging. This is simply because blogging is one of the best ways for you to interact with others, developing your own voice and being recognized for it, letting people know why they would be interested in interacting with you and doing business with you. But what about your … [Read more...]

Do You Know Who To Follow?

who-do-you-follow

Productive paths include guidance. Sometimes it's fun to just take off and go exploring, but in business it's essential to have goals and a map of how you plan to get there. When I first started learning to play jazz there my journey included being saturated in the music of artists like Charlie Parker, Miles Davis, George Benson and others. I needed guidance from people I could emulate and … [Read more...]

Effectively Developing Your Online Identity

developing-online-image

Many of my clients are just now getting used to using social media to help their businesses. Some are still not there yet. Most people who aren't familiar with how to use social media to help in marketing and branding are still thinking of the model we've used since the '50s. That is, to really polish and shine every message that goes out. Building Your Network What social media (blogging, … [Read more...]

Should You Have a Blog on Your Website?

are-you-blogging

This is basically a video version of my last post, 5 Reasons Blog Based Sites are Sexy. Check that out too if you get a chance. If you don't have a blog on your site, why? Not all businesses need to be blogging, but in my opinion most of them could benefit from blogging. Hopefully this video will give you some food for thought on the topic. This is also the first of my video blogs. I'll be … [Read more...]

5 Reasons Why Blog Based Sites are Sexy!

why-blog-based-sites-are-sexy

I was originally going to go with the title, "The Benefits of Having a Blog Based Site," but I'm trying to work on my blog titles, hoping they grab more attention. Let me know your thoughts on that. Having a site that is primarily driven by it's blog might not be the best way to go in every situation, but I think for most businesses and people, it is an incredibly effective way to better … [Read more...]

Using Gravatars to Help with Your Online Identity and Branding

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Blogs are a wonderful source of information on just about any topic you're looking for. Reading blogs by industry leaders can be very helpful in your education and learning more about what people are talking about in your industry, and they can help you learn about how you want to write your own blog posts. Along with the value of reading other's blogs is the value of commenting on them and … [Read more...]

Seriously. What are you waiting for?

what-are-you-waiting-for

You still haven't started using social medea and social networking sites to interact with your clients and customers; to build and develop your online brand; to learn more about your industry and what customers are saying about it? And this is because...? Seriously. What are you waiting for? I've got clients who spend $50,000 a year on print magazine ads in various trade … [Read more...]