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I love Google+. I think they've got another big hit here. To me it combines a lot of the best of the other social networks. I don't think it necessarily replaces all the others, but it's a great place to hang. Oh man! Another Network to Learn!??! Now, for some of you who are still trying get your head around social networks, you're probably thinking, "Oh GEEEEEEeeeezzz, Now I've got another … [Read more...]
I'm revisiting this topic. I wrote about Gravatar.com last year, but I think it's a cool enough addition to your branding toolkit that it's worth putting it out there again. Like so many of the most powerful tools available online these days, this is a free and effective service. Do yourself a favor and check it out! :-) Blogs are a wonderful source of information on just about any topic you're … [Read more...]
Google+ If you haven't checked out Google+ yet, it's a great new social media spot online for you to, well, be social. :-) I’ve just been playing around with this for a couple of days, but in my mind Google has done it again. They’ve created another awesome (FREE!) online service. To me (and many others, from what I hear) Google adds the best features from other social media … [Read more...]
Social media is still one of your best options for successfully developing your brand online. It's still taking a while for some to catch on, but many people get the importance of social media in developing your business online. And for those of you who still don't really understand it, I don't blame you, it's a lot to keep up with. Social media tools and networks are continually morphing and … [Read more...]
This is just another article letting you know what an important resource LinkedIn is, but in talking with many of my clients, there are still many more who should be joining the LinkedIn family. So this is for you! I could've entitled this post "5 Reasons…" or "10 Reasons…." (or more), but these three reasons should be enough to convince you to set up camp on LinkedIn and add it to your bag … [Read more...]
This is just a quick video overview of the information I covered in my last written blog post: Why Marketing Through Social Media Works (or doesn’t) With the internet these days people can find out information about anything. That's a big reason marketing is transitioning from lying and overselling to connectivity and transparency. Use social media platforms like blogging, Facebook, … [Read more...]
Do you hate marketing? I've never enjoyed marketing. In my experience the majority of it was about either lying or overselling. Because of recent trends I now LOVE marketing. Marketing today is not the same as it has been for the past 50 years, and the use of social media to get the word out about your product is profoundly effective - if done correctly. The Truth Shall Set You Free (and … [Read more...]
When and Where Not to Be Selling Your Soap Social media can be provide great venues for you to get the word out about your cool and awesome stuff. But do you sell to everyone you know? Every time you see them? Of course not. "Hey man, can I talk to you about a great business opportunity...." I remember a time when my (ex)wife and I invited another couple over for dinner one night. … [Read more...]
Do you know where your site's traffic comes from? Do you know how to find out? These are two questions that, if you know the answers, could help you determine where to focus more of your attention to drive more traffic to your site. Social media sites like Facebook, Twitter, LinkedIn and YouTube could be helping more than you know. Google Analytics If you're not using Google Analytics on … [Read more...]
Business people who don't quite understand, yet want to use social media, generally look to it as a means for improving their brand, and ultimately their income. However, they are only looking at half the picture. All That And A Bag Of Chips! While use of social media can do all those things and more, it probably happens a little differently than newcomers might expect. There are two … [Read more...]
