Are You Doing It Right?

are-you-doing-it-right

Business people who don't quite understand, yet want to use social media, generally look to it as a means for improving their brand, and ultimately their income. However, they are only looking at half the picture. All That And A Bag Of Chips! While use of social media can do all those things and more, it probably happens a little differently than newcomers might expect. There are two … [Read more...]

Do You Know Who To Follow?

who-do-you-follow

Productive paths include guidance. Sometimes it's fun to just take off and go exploring, but in business it's essential to have goals and a map of how you plan to get there. When I first started learning to play jazz there my journey included being saturated in the music of artists like Charlie Parker, Miles Davis, George Benson and others. I needed guidance from people I could emulate and … [Read more...]

Effectively Developing Your Online Identity

developing-online-image

Many of my clients are just now getting used to using social media to help their businesses. Some are still not there yet. Most people who aren't familiar with how to use social media to help in marketing and branding are still thinking of the model we've used since the '50s. That is, to really polish and shine every message that goes out. Building Your Network What social media (blogging, … [Read more...]

Using Gravatars to Help with Your Online Identity and Branding

gravatar

Blogs are a wonderful source of information on just about any topic you're looking for. Reading blogs by industry leaders can be very helpful in your education and learning more about what people are talking about in your industry, and they can help you learn about how you want to write your own blog posts. Along with the value of reading other's blogs is the value of commenting on them and … [Read more...]

Seriously. What are you waiting for?

what-are-you-waiting-for

You still haven't started using social medea and social networking sites to interact with your clients and customers; to build and develop your online brand; to learn more about your industry and what customers are saying about it? And this is because...? Seriously. What are you waiting for? I've got clients who spend $50,000 a year on print magazine ads in various trade … [Read more...]

Twitter as a Business Tool – Followup

twitter-now-what

This is a brief followup to my last post, Twitter… huh? what? Oh, Twitter’s for kids, right? Using Twitter can really be enjoyable, insightful and useful. I'll take up where I left off last time and give you more help on how to start using Twitter successfully. Using Twitter's Tools (#, @, Lists, Retweets) The # symbol - Using a # symbol in front of a word sets it up as a "trend" - a … [Read more...]

Twitter… huh? what? Oh, Twitter’s for kids, right?

twitter-what

This is pretty much the reaction when I talk to most of my clients who are over 40 (and many who fall a little short of that age) about using Twitter as a business tool. The next sentence is usually something like, "I don't want to hear about how dry someone's toast was this morning!" Twitter is somewhat of a mystery to many who haven't looked into using it, so I've put this together to give … [Read more...]

A Fireman and a Penguin walk into a bar… Inspire and Entertain

inspire-and-entertain

When talking with my clients about ways they can improve the presence of their website, I promote blogging and social media. Many of my clients are very new to blogging and I often get the question, "What do I write about?" As I've mentioned in previous posts.... Write about what you know Don't try to sell anything Use a personal approach Keep it short (you don't have to write the … [Read more...]

Successful Blogging for Your Business

blogging

Why Blog for Business Along with social networking, blogging has become one of the strongest moves you can make in helping your business continue to grow and gain audience. There are several reasons for this. Content You have your business website online. Maybe it's got five to ten pages that sufficiently describes your business/products/services. Let's say you add two to three blog posts … [Read more...]

Syncing Your Sites

synced

Some website owners don't look forward to setting up shop on all of the different sites like Twitter, Facebook, Linkedin, etc... only to have to go to each site to post their latest news. Who could blame them!? Fortunately there's a solution as these networking sites are offering ways of connecting to each other, and there's even a way to connect your own websites blog to these other sites. For … [Read more...]