Every Business is a Media Company

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To repeat: Every business is a media company. That statement is not necessarily new in terms of web marketing. It's been around a couple years now. But the reason why I bring it up here is, unless you've got your head buried deep in web marketing everyday, you might not be aware of it. Most small business owners, and some larger business owners still aren't really aware this fact. Everybody can … [Read more...]

Two Ways to Easily Keep an Eye on Your Competition

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This post was inspired by a post I read on copyblogger.com this morning, Become a Content Marketing Secret Agent with Competitive Intelligence, by Beth Hayden. My main approach to business is not to worry too much about what your competition is doing. I believe you do better spending your time and energy just making sure you're delivering the best products and services to your clients and … [Read more...]

Three New Free eBooks to Help You Build Your Brand Online

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  Hope everyone had an awesome week! I just wanted to recap some of the cool things that happened here. The coolest thing was that I've released three new ebooks that can give you a place to start if you're new at using some of these online tools. WordPress 101 - An Introduction to Becoming a WordPress Freak! This will give you step by step instructions in being able to manage and … [Read more...]

Twitter – An Easy Way to Start

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Although Twitter has been around for a while now, for many who have yet to initiate their first tweet, it's still a mystery. If you've heard about Twitter but still haven't checked it out; if you don't see how it could be of any benefit to you or your business, I completely understand. When one of my good friends had suggested I set up a Twitter account, I had absolutely no interest at all. That … [Read more...]

Twitter 101 – A 10 Minute Guide to Ruling the World with Twitter – Free eBook

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Download Twitter 101 How will this help? That you’re even looking at this post means you’ve at least heard of Twitter and everyone is telling how important it is to be on it, and using it effectively can make you a superstar in business. But you just don’t get it! And frankly, you’re not all that anxious to get into it. You don’t want to waste your time wading through the stream of … [Read more...]

Twitter’s Header Feature

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Now I'm not sure how long this has been happening (I usually just read tweets and post, not look at profiles), but have you noticed the new look of Twitter profiles with the new header feature? If yours still looks the way it has for a while now (with no header), don't feel bad. I just found out about this today. So if you haven't added a header image yet, your Twitter profile would have the … [Read more...]

Improve Your Online Presence – Go to where the people are!

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If you're still just getting started, or even if your site has been online for sometime now, you still might not be getting the repeat visits that you'd like to see. Unless your site has become known as an industry hub, it's not likely that even your loyal customers and followers will be hitting your website everyday, or even every week. Monthly?   Go To Where the People Are! If you … [Read more...]

A Couple Reading Suggestions to Help with Social Media

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I've mentioned Chris Brogan's name from time to time on this blog and I'm here today to mention it again. Chris is a person that really does well on social networking platforms. He knows how to maintain a positive presence on those networks. And, what's very cool about Chris is that he's happy to share that information with you. The other cool thing I really like about Chris Brogan is the way … [Read more...]

How Many Social Networks Should You Be On?

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There is certainly no shortage of social networks where you can spend your time online these days. Facebook, Twitter, Google+, Linkedin, Pinterest, and now there's even a new platform starting up called Medium. Then if you're into photography you might want to throw Flickr and 500px into the mix. Then for your video options you've no doubt checked out YouTube and Vimeo.   Do You Really … [Read more...]

One Super Important Secret to Social Networking

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Support Your Community This might be something that is already second nature for you. Maybe your naturally an interested and supportive person. However, often when business owners first take to the various social networks in an almost desperate approach to do what everyone is telling them to do (be active on these networks), they tend to still broadcast. Broadcasting, standing on your podium, … [Read more...]