Google+ For Business by Chris Brogan

google-forbiz

I know a lot of my clients haven't jumped whole-heartedly onto Google+ yet, or a lot of my friends for that matter. It's the new kid on the block and just something else that people will have to learn.   Why Setup Shop on Google+? You may be thinking, "I"ve already got a big network setup on Facebook, or Twitter. Why should I setup a profile on Google+?" Remember when everyone was on AOL? … [Read more...]

How To Build Your Social Marketing Muscles!

strong

You've got a business. You're an expert at what you do. (that's most likely true, especially if you're running your own business.) You know your products and services will help people and you can't wait to get out there and help as many people as you can, and watch your business just thrive!!!   Hmmm, Social Media, Social Networking, Social Marketing, etc., etc., etc., Huh? You've heard … [Read more...]

Staying Active on Social Media, Even When You Don’t Have Anything to Say

scratch

Staying active on your favorite social networks is important for business these days.   People (clients, customers, colleagues, peers) follow you because they find value in what you have to contribute, and (hopefully) they're looking forward to your next tweet, post, comment, etc... But maybe there are days when you really just don't have anything to say.   Not a Problem. The Web's Got … [Read more...]

What’s Your Vision? Does Your Web Presence Reflect That?

vision-ip

Are you passionate about what you do? Do you truly know that what you have to offer your client's makes a difference and provides definite value? When you're talking to someone about what you do, are you excited? Do you love talking about every detail, and why it's so cool? If the answer is yes, then are you using the online tools available to let people know the level of your conviction? Can … [Read more...]

Using WordPress Plugins to Automatically Post to Facebook & Twitter

automaticplugins

In using social media/networking, you don't want to spend your whole day on Facebook or Twitter, right? Plugins to Do Your Work For You! There are plugins you can use with WordPress so that, when you publish a new blog post it automatically goes to your Facebook or Twitter account. That way you do something on your website and your social media presence is updated automatically!s So … [Read more...]

Make More Money By Blogging

blogger

Blogging! Yeah, it's all the rage! It's not just about penning your thoughts to share with the world, although there is that. Blogging on your business' website really does help. Significantly. My Personal Success Story Don't worry, I'll keep this short. Before I started blogging for ImagePerceptions.com, this site would show up on page 3 or 4 of certain Google searches. After just a … [Read more...]

The Key to Making Money Online

traffic

This morning I read an excellent post from Darren Rowse of problogger.net. It's a video post and I recommend you check it out, good points. Darren gives some good solid guidelines that are pretty standard (or should be) when it comes to making money online. Particularly on what would be right for you, how to approach it. One area I wanted to focus on is, once you've got your business or product … [Read more...]

5 Ways To Make Your Website More Effective In 2011

more-effective-site

If you're creating a new website or redesigning your current site in 2011, then good for you! Nothing like having a nice fresh face on your site to start the new year. Here are five suggestions to help you get more bang for your buck with your website this year: Make Your Site Blog Driven Unless for some weird reason it just doesn't make sense, build your site around your blog. This … [Read more...]

5 Ways To Strengthen Your Own Professional Brand in 2011

5-ways

Whether you are an entrepreneur, run your own business or work for a company with 1000 other employees, it's important for you to develop your own professional identity online. The business model of getting a job when you're 22, then working there until you retire is really not realistic anymore. Far from it! It would behoove you (yes, behoove you) to develop your independent professional … [Read more...]

Why Social Media Works for Marketing – The Movie!

social-media-transforming

This is just a quick video overview of the information I covered in my last written blog post: Why Marketing Through Social Media Works (or doesn’t) With the internet these days people can find out information about anything. That's a big reason marketing is transitioning from lying and overselling to connectivity and transparency. Use social media platforms like blogging, Facebook, … [Read more...]