Why Marketing Through Social Media Works (or doesn’t)

why-marketing-works

Do you hate marketing? I've never enjoyed marketing. In my experience the majority of it was about either lying or overselling. Because of recent trends I now LOVE marketing. Marketing today is not the same as it has been for the past 50 years, and the use of social media to get the word out about your product is profoundly effective - if done correctly. The Truth Shall Set You Free (and … [Read more...]

Selling to Your Friends? Again?

selling-to-friends

When and Where Not to Be Selling Your Soap Social media can be provide great venues for you to get the word out about your cool and awesome stuff. But do you sell to everyone you know? Every time you see them? Of course not. "Hey man, can I talk to you about a great business opportunity...." I remember a time when my (ex)wife and I invited another couple over for dinner one night. … [Read more...]

Where Do They Come From?

where-do-they-come-from

Do you know where your site's traffic comes from? Do you know how to find out? These are two questions that, if you know the answers, could help you determine where to focus more of your attention to drive more traffic to your site. Social media sites like Facebook, Twitter, LinkedIn and YouTube could be helping more than you know. Google Analytics If you're not using Google Analytics on … [Read more...]

Are You Doing It Right?

are-you-doing-it-right

Business people who don't quite understand, yet want to use social media, generally look to it as a means for improving their brand, and ultimately their income. However, they are only looking at half the picture. All That And A Bag Of Chips! While use of social media can do all those things and more, it probably happens a little differently than newcomers might expect. There are two … [Read more...]

Effectively Developing Your Online Identity

developing-online-image

Many of my clients are just now getting used to using social media to help their businesses. Some are still not there yet. Most people who aren't familiar with how to use social media to help in marketing and branding are still thinking of the model we've used since the '50s. That is, to really polish and shine every message that goes out. Building Your Network What social media (blogging, … [Read more...]

5 ways Twitter can Help You in Business

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Twitter is great for many things in business but many of my clients still are still unsure of what it is and how Twitter can possibly help them. I'll continue to put out this information to help my clients and anyone else who doesn't get the value of Twitter for business yet. Twitter isn't necessarily the right fit for everyone. But, it's definitely worth looking into to see how it can help you … [Read more...]

Seriously. What are you waiting for?

what-are-you-waiting-for

You still haven't started using social medea and social networking sites to interact with your clients and customers; to build and develop your online brand; to learn more about your industry and what customers are saying about it? And this is because...? Seriously. What are you waiting for? I've got clients who spend $50,000 a year on print magazine ads in various trade … [Read more...]

Twitter as a Business Tool – Followup

twitter-now-what

This is a brief followup to my last post, Twitter… huh? what? Oh, Twitter’s for kids, right? Using Twitter can really be enjoyable, insightful and useful. I'll take up where I left off last time and give you more help on how to start using Twitter successfully. Using Twitter's Tools (#, @, Lists, Retweets) The # symbol - Using a # symbol in front of a word sets it up as a "trend" - a … [Read more...]

Twitter… huh? what? Oh, Twitter’s for kids, right?

twitter-what

This is pretty much the reaction when I talk to most of my clients who are over 40 (and many who fall a little short of that age) about using Twitter as a business tool. The next sentence is usually something like, "I don't want to hear about how dry someone's toast was this morning!" Twitter is somewhat of a mystery to many who haven't looked into using it, so I've put this together to give … [Read more...]

Listen – Effective Use of Your Social Media Presence

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This is somewhat of a follow up to my last post. Social media is something all businesses, entrepreneurs and anyone looking to build their online presence and branding. The statistics of how much activity these social platforms (Facebook, Twitter, LinkedIn) generate minute to minute in undeniable. If you're not using these networks, Start Now! It may take a while for you to figure out the best … [Read more...]