Saving Time and Money: Planning Your Effective Business Website

chess

Your business website needs to be an effective platform and successful marketing tool. It should provide you with an elevated setting for you to clearly get your message out there. It should engage and inspire your audience. It should not only be your online office space and store, but also an active part of your marketing team. Okay, there are a lot of "shoulds" in there. Whether you are … [Read more...]

5 Ways To Make Your Website More Effective In 2011

more-effective-site

If you're creating a new website or redesigning your current site in 2011, then good for you! Nothing like having a nice fresh face on your site to start the new year. Here are five suggestions to help you get more bang for your buck with your website this year: Make Your Site Blog Driven Unless for some weird reason it just doesn't make sense, build your site around your blog. This … [Read more...]

Your Website = Your Online Magazine

website-magazine

Static websites are dead and have been for sometime now. There are very few businesses that wouldn't benefit more from having a blog based interactive site. Chris Brogan wrote an article recently, Magazine Thinking,  that describes using the magazine business model as a good way to think about current and future business projects. The basic formula is: Content - Community - … [Read more...]

How To Make Money Online – The Movie! :-)

make-money-online

This is a bit of a video followup to a recent post: Making Money Online. This information answers one of my most frequently asked questions by people who are looking to start a business online or just looking to make some supplemental income. In this video I talk about the basic concepts of starting an online business, but obviously it's a complex topic, much more in depth than I can cover in a … [Read more...]

Inspiration Drives Success

inspiration-drives-success

Using Inspiration to Establish the Connection How do you interact with your customers or clients? People come to you because they need a solution. How do you approach that? Do you go through a dry presentation of what you offer, how much it costs and how soon you can deliver? Do you focus on just closing the deal, making that sale and moving on to the next customer? Here's how I … [Read more...]

Does Your Website Send The Right Message?

sending-right-message

What Does Your Website Offer Your Customers? Your website is your online PR representative. It is the face and voice of your business to those surfing the web looking for a solution. Does your site offer that solution? Or at least, does it get the conversation started? Or does it just talk about how awesome you are, and how great your stuff is? Sometimes it is cool to just show people how … [Read more...]

How Can I Set Up A Website on a Small (or no) Budget?

small-budget

This is a very good question! So many great entrepreneurs are popping up these days with some fantastic ideas for new businesses. I'm not just talking about the Donald Trumps of the world, but more about people who are already working in other jobs, maybe not making that much money, but they've got passion for something else and want to make it into a business. are currently NOT working, … [Read more...]

Saving Money – SEO You Can Do Yourself – Title Tags

title-tags

Title tags are the string of words you see across the top of your browser when you go to a web page. While the keyword meta tag is pretty much useless these days, TITLE tags are still quite useful and one of the best things you can use to help your page's SEO (search engine optimization) Using WordPress If you are using WordPress it's very easy to edit the title tags of each of your pages … [Read more...]

Sometimes Less is More (effective)

This is just a thought I wanted to put out here for you to contemplate if you're planning a new website. Sometimes a person or company will feel they need to have as much information as they can, to describe their product and services on the website. They may want to add a lot of details, specs, history and more thinking this will assure the visitor/customer of the quality and necessity of the … [Read more...]